Instagram ad sizes 2026: Feed, Stories, Reels and carousel specs
In short: use 4:5 (1080 x 1350 pixels) for Feed and 9:16 for Stories and Reels. Vertical ads fill more of the phone screen, and keeping text away from the edges stops it being covered by Instagram's buttons.
Instagram ad specs at a glance
| Placement | Best ratio | Recommended size | Also accepted |
|---|---|---|---|
| Feed (image) | 4:5 | 1080 x 1350 | 1:1 and down to 1.91:1 |
| Feed (video) | 4:5 | 1080 x 1350 | 1.91:1 to 4:5 |
| Stories | 9:16 | 1080 x 1920 | 4:5 to 1.91:1, with empty space |
| Reels (image ads) | 9:16 | 1440 x 2560 | n/a |
| Carousel (Feed) | 1:1 or 4:5 | 1080 x 1350 for 4:5 | all cards share one ratio |
What is an aspect ratio?
Width compared to height. 4:5 means slightly taller than wide; 9:16 is a full phone screen held upright; 1.91:1 is a wide landscape strip.
Reels safe zones
Instagram places the account name, caption and buttons over the bottom and sides of a Reel. Meta suggests keeping key content out of roughly the top 14%, the bottom 35% and 6% on each side. Put the headline and logo in the middle band.
One ad, several placements
Advantage+ placements can show one ad across Feed, Stories and Reels. Upload a 4:5 and a 9:16 version so each placement gets a version that fits rather than a cropped one. Use the ad size finder to check a placement quickly.
Sources
- Meta for Developers: Instagram media requirements
- Meta Business Help: Design requirements for Instagram Stories ads
- Meta Ads Guide: Image ad specs on Instagram Reels
- Meta Business Help: Design specifications for carousel ads
Checked November 15, 2026. Meta updates Ads Manager often, so confirm current settings and limits in your own account.